This is a poster I created in Art School. We were instructed to create a poster for a lecture series on a font of our choosing.
I really like the look of Gill Sans, a lovely serif font, easy to read, and good and visible from a distance. I chose the colors because they are bold, and very eye catching. Blue and green are both cool colors, and go very well together, the white is used as an accent to help pop and draw the eye to the most important information on the poster.
The grid system was used to draw the eye, from the top of the poster, through the information, and down to the internet address which would guide the viewer to find more information about the series.